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Bus 352 Week 2 DQ 2 Customer Decision Process

Bus 352 Week 2 DQ 2 Customer Decision Process
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Bus 352 Week 2 DQ 2 Customer Decision Process

For an online purchase, go through a sample customer decision process. Explain the points in the process where the vendor has an opportunity to add value. Be sure to answer the following questions:

a. How does value vary for a large purchase versus a smaller one?

b. Does adding value always cost money?

 

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