BRM 451 Week 3 Retailer Customer Paper Updated
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BRM 451 Week 3 Retailer Customer Paper NEW
Resources: Internet, University Library
Select the same retail organization you chose for your Retail Selection Paper due in Week Two.
Write a 1,750- to 2,100-word analysis of the retail organization’s customers. Address the following in your paper:
• Identify the retailer’s target customer and customer demographics.
• Describe the customers’ expectations when doing business with the retailer.
• Analyze how the retailer attempts to meet their customers’ expectations.
• Evaluate whether the retailer is meeting those expectations.
• Examine the retailer’s current customer service policies and practices such as the return policies, warranties, and technical support.
• Discuss how these policies are affecting customer service.
• Discuss whether the policies appear to be cost effective and have a return on investment.
• Quantify the value perceived by customers using the Expectations-Results = Value model.
• Describe how the retailer attracts and retains customers.
Describe the overall customer experience the selected retailer and formulate some tactics for creating a better customer experience
Format your paper consistent with APA guidelines.
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