MKT 230 Week 2 Check Point Market Planning at Qode
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MKT 230 Week 2 Check Point Market Planning at Qode
Read the case scenario, Decision Time at Qode, on pp. 38 and 39 of the textbook.
Write a 200- to 300-word response describing how the three steps of business planning–strategic, functional, and operational–can be seen in the marketing decisions being made by Qode. Include information on who the decision makers are at each level and what they do in the in planning process. Use figure 2.1 on pp. 41 of the textbook as a guide.
