MKT 230 Week 5 CheckPoint Updated Product Development
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MKT 230 Week 5 CheckPoint New Product Development
Read the following: You are working in the product development department of a company that creates household products. Your team has come up with an idea for a revolutionary new cleaning product. Using the seven phases of new product development as a guide, describe how your company will develop the new product.
Draft a 200- to 300-word response to the above scenario.