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MKTG 425 DeVry Week 1 Case Study Reality Selling-Marcus Smith/Liberty Mutual Case Study (3 Sets of Papers) Updated

  • MKTG 425 DeVry Week 1 Case Study Reality Selling-Marcus Smith/Liberty Mutual Case Study (3 Sets of Papers) Updated
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This Tutorial contains following Attachments:
  • MKTG 425 Week 1 Case Study Reality Selling Marcus Smith Liberty Mutual Set 1.docx
  • MKTG 425 Week 1 Case Study Reality Selling Marcus Smith Liberty Mutual Set 2.docx
  • MKTG 425 Week 1 Case Study Reality Selling Marcus Smith Liberty Mutual Set 3.docx

MKTG 425 DeVry Week 1 Case Study Reality Selling-Marcus Smith/Liberty Mutual Case Study (3 Sets of Papers) Updated

 

Read the Reality Selling Case Study details in Chapter 2 in the text (beginning of the chapter and end of the chapter after the questions) and the Reality Selling Today Role Play 2, Liberty Mutual details in Appendix 1. Prepare a case study analysis using the Case Study Guidelines in Doc Sharing to address how you can reach the call objectives noted at the end of the Role Play 2 details in Appendix 1. In your analysis, you should also address question 2-16 (end of Chapter 2 after the case details) within the analysis portion of the format.

Objectives

Formatting for the case study assignment will follow the case study guidelines, which you can download from Doc Sharing. Please be sure that your submitted answer has a statement of the problem, summary of the facts, analysis, recommendation, and conclusion clearly identified. The way to do that is to include subheadings. If your answer is not prepared according to the case study guidelines, I will return it to you for editing and resubmission.

Guidelines

Your first case analysis is due this week and is a role play-based case study. You will complete an analysis of the Liberty Mutual (Reality Selling Today Role-Play 2), which is located in Appendix 1 of your textbook. In this scenario, you work for Liberty Mutual and you are working on a meeting with Pat Stanley, the import director for Farris Footwear, Inc. In order to analyze the case, please follow the Case Study Guidelines from Doc Sharing when completing the assignment. Additional details about Liberty Mutual are available at the opening and closing of Chapter 2.

In your write-up, you are to address the call objectives noted at the end of the Role-Play Case Study in the Appendix. For this first case, you will be planning how you can meet your call objectives. To do this, consider all the information you already have, consider needs that many firm’s like Farris Footwear have, and consider the questions you will ask. How will you build rapport and establish trust or value? The thought process is endless, but focus on what will help you to reach your goals and objectives on this sales call.

The final paper will be three- to five-pages in length, double-spaced, APA formatted, with a cover sheet and references page. The reference and cover sheet do not count toward the page length. The paper must contain at least one citation from the textbook and one from an additional source (journal, newspaper, etc.).

Prepare your paper with the following sections.

Statement of the Problem
Summary of the Facts
Analysis
Recommendations and Conclusion
References/Bibliography

 

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